When it comes to differentiating between email marketing and social media marketing, there is always a heated debate inside marketing circles. However, it is advisable to include both email and social media marketing campaigns for your online business in order…
When you are into digital marketing, what is your biggest aim? To some, it may be to achieve a proper online recognition, while to others, it is all about leads, leads and more leads. If you belong to the second…
The importance of content can never be undermined by any marketing tool, be it a search engine or social media. Everybody requires top-of-the-line content to meet their exact requirements, most of which are related to user experience. It doesn’t matter…
Content marketing is always an important aspect of digital marketing. B2B and B2C marketers are becoming more successful with content marketing every year. Blogs and Email newsletters have been the most effective channels for B2B marketers while social media content…
From the classic venue of TV ads to today’s streaming platforms, video marketing is a time-tested promotional strategy. Social media has revolutionized video marketing services, making a once high-ticket item much more accessible for companies looking to expand. Quality content…
When it comes to customer acquisition vs retention costs, companies should focus more on the later than on the former. Research shows that retaining old customers is five times more cost effective than acquiring new ones. However, companies are failing…
Social media is no doubt one of the biggest platform to showcase your brand. With the increasing internet users worldwide, effective utilization of the social media platforms can make your products or services well known among the audience. This infographic…
Digital marketing is more than just uploading fancy videos. Unfortunately, some companies don’t understand this and they keep uploading images and videos and fancy texts and then call them digital marketing. After doing all these they expect money to come…
Digital Marketing is continuing to show huge growth over the last few years. The year 2017 will certainly experience some significant changes. We have taken an in-depth look at some of the most significant trends and predictions that are going…
E-Commerce Conversion Optimization is an important area to focus if you want to achieve higher conversion rate for your online business. It is important to make sure that people visiting your website have a better experience and greater engagement. Hence,…